What does it really mean for men to take up space in fashion..not just as consumers, but as creators, curators, and cultural architects?

For decades, conversations around fashion have often centered women-runways, trends, influence, and innovation, but quietly, intentionally, and now unapologetically, men are stepping into their own narratives within the industry. They are not just getting dressed, but designing, directing, producing, and shaping the culture itself.

In Birmingham, Alabama, one name is steadily becoming synonymous with that shift: Perry Varner.

A seasoned creative, fashion designer, and visionary founder of HIM Fashion Week, Varner isn’t just producing events, he’s building a platform, a movement, and moment for men’s fashion that feels both overdue and right on time.

His story isn’t one of overnight success, it’s layered, intentional, and most importantly rooted in community, culture, and a deep understanding that fashion is more than what you wear.

It’s how you show up in the world.